FAQ

ASOblick is a Mac app for people who make apps. It sits in your menu bar and answers one question at a glance: how is my app doing today? The Today page and a morning notification answer it with what changed since you last looked.

Behind that glance is the full set of tools. Your competitors: where each one ranks above you, what it changes in its listing, and what its users write in their 1 and 2 star reviews. The idea before you build it: what people search around it, and which apps they find today. Your rank for each keyword in every country you track, checked every day, with how popular each keyword looks, read from the order of Apple’s own search suggestions, and a place to write your App Store title, subtitle and keywords in every language your listing has, with how many of your searches hold each word. Your own reviews from every country where your app has ratings, readable in your language and answered from the app with your own key, and your sales if you connect them. A screenshot studio. And a log of what you changed and what happened next, most of it written for you.

There is no account and no server. You download it, add your app, and the numbers start coming in.

No. There is nothing to sign up for, no login screen, and no password to remember. There is no server behind the app either. Everything runs on your Mac, using the App Store’s own public data.

You download it, add the app you want to watch, and pick a few keywords. From then on it checks every day where you rank for each one and turns the raw results into numbers you can read at a glance.

If you later want your sales in the app, you add a key from your own Apple account. It stays in your Mac’s Keychain. Everything else works in the first minute the app is open.

Almost everything you see is Apple’s own data. ASOblick runs the same App Store searches anyone can run by hand, from your Mac, and writes down where your app came up that day. Your sales, if you turn them on, come from your own App Store Connect account.

Two numbers are ASOblick’s own, and the app labels both.

Difficulty is ASOblick’s estimate of how hard it is to reach the top 10 for a keyword. It is worked out from the apps in the top 10 for the keyword today: how many ratings they have, which counts most, how many have the keyword in their name, how many different developers they come from, and how many results the search returns.

Popularity estimates how many people search for a term. It is worked out from the order Apple’s search suggestions list the term in. Apple publishes that order, not a number, so the number is ASOblick’s reading of it.

No, and nothing in the app asks for one. Ranks, keywords, popularity and the screenshot studio all run on public App Store data, so there is nothing to hand over.

Three parts need your permission, because they are private to you: your sales, replies to your reviews, and your Apple Ads.

For sales you create an App Store Connect API key with Sales, Finance or Admin access. That is a small file Apple issues from your own developer account. ASOblick keeps it in your Mac’s Keychain and uses it on your Mac to ask Apple for your own sales reports.

Apple accepts a reply to a review from a key with Account Holder, Admin or Customer Support access. A sales key with Admin access sends replies too. Otherwise you connect a second key, with Customer Support access, under Replies to Reviews in Settings.

Apple Ads has its own key. It is generated on your Mac, so the secret half never leaves it, and it stays in your Keychain too. Two things to know: Apple requires a separate API user for it, which for a solo developer means creating a second Apple Account, and the ads numbers are part of Pro, Max and Agency.

All three connections are optional. Leave them off and everything else works the same.

Yes. ASOblick tracks Mac App Store apps alongside iPhone and iPad apps, with the same daily keyword checks, the same history and the same screenshot studio.

Two differences are worth knowing before you start.

Apple’s public feed of the Top Free and Top Paid charts for each category covers the iPhone App Store, with no Mac App Store charts in it. Where a Mac app’s chart position would sit, ASOblick shows No Mac charts.

The popularity number beside a keyword is read from the iPhone App Store, because Apple does not share what people type into the Mac App Store’s search box. ASOblick says so on screen next to every Mac app’s popularity number.

Because a dashboard you have to go and open is a dashboard you stop opening. ASOblick lives in your menu bar, so today’s ranks are one glance away while you work. No tab to find, no page to load, nothing to log into.

Being a Mac app is also what keeps the numbers on your machine. It runs its App Store searches from your Mac, and the answers are stored there.

A Mac app also keeps a live number in your menu bar and notifies you when the day’s check finds something new.

Not yet. ASOblick is coming to the Mac App Store.

To hear the day it is out, type your email address into the form at the top of the home page and click Get notified at launch. You get one email, at launch.

Until then, the guides walk through each job the app does, by hand: finding the searches your app can win, reading your competitors’ reviews, keeping a record of what they change, and seeing what came after your own updates. Each one works today with the App Store open in another window, and each one ends with how ASOblick does the same job.

A Mac running macOS 26.5 or later. ASOblick is built for both kinds of Mac processor, Apple silicon and Intel, so the same download runs on either.

It lives in the menu bar and checks your apps once a day by itself, so the Mac it sits on is the one that does the reading. A Mac that is on for most of the day suits it best. A laptop that sleeps through the night catches up the moment it wakes.

There is nothing else to install: no browser extension, no server, no account. Everything the app collects is kept in its own folder on that Mac.

No. ASOblick is a Mac app, and no iPhone or iPad version is planned.

It is built for developers of iPhone and iPad apps as much as Mac apps. What it watches is the App Store you sell in, not the device it runs on. Add an iPhone app and ASOblick checks its ranks in the iPhone App Store every day, collects its reviews, reads your competitors’ listings and reviews, brings in your sales with your own App Store Connect key, and makes your screenshots at the sizes App Store Connect asks for, iPhone and iPad included.

It sits in the menu bar of the Mac you work on, so today’s numbers are one glance away while you build.

For the daily checks, yes. ASOblick sits in your menu bar, and closing its window leaves it running there. Every 15 minutes it looks for checks that are due and runs them.

If the Mac was asleep, the checks run the moment it wakes. If you quit the app, they run when you open it again. In Settings, under General, Launch ASOblick at login starts it with your Mac.

Apple’s public search answers for today and never for a day gone by, so a day the app never ran has no reading. It shows as an empty slot in the 14 Days column beside each keyword and a grey band in the rank chart, with a line under the chart that names the day and says whether ASOblick was running on that Mac. The next check carries on from there.

Yes. There is no account and no server, so everything ASOblick has collected sits in the app’s own folder on your Mac: your apps, keywords, rank history, reviews, sales, Log and screenshot sets. Apple’s Migration Assistant and a Time Machine restore carry that folder to a new Mac the same way they carry any other app’s data.

Your App Store Connect and Apple Ads keys, and a key for replies if you added one, are kept in the Mac’s Keychain. If Settings does not show a key as Connected on the new Mac, connect it again there.

Agency adds a second way: a workspace file. It holds your apps, their keywords, the rank history, the top 10 of each search, your clients, your Log entries, your Workshop drafts in every language, your prospects and the list of reports you saved, for a colleague to import on their own Mac.

One thing, each time you click it: a reply to a review. You write it on the Reviews page and click Send Reply, and Apple publishes it under the review.

Everything else is reading. The title, subtitle, keyword field and description you write in the Workshop stay in ASOblick until you paste them into App Store Connect yourself.

With your App Store Connect key, ASOblick asks Apple for your daily sales reports and for the list of your app’s reviews. With your Apple Ads key, it asks Apple Ads how often your ad appeared for each search term, with Apple’s impression share query, and reads the answer; campaigns, bids and spending are never touched. The keys stay in your Mac’s Keychain and are used on your Mac.

Ranks come from Apple’s public search, with ASOblick’s searches spaced three seconds apart so Apple keeps answering. No login is involved.

Yes, six kinds, each on from the start with its own switch in the Notifications tab of Settings. The morning summary comes once a day, after the daily check, with each app’s top 10 changes, new ratings and written reviews, and new milestones. The other five arrive as ASOblick records them: searches entering or leaving a top 10, competitor changes, new 1 and 2 star reviews, yesterday’s sales, and people joining or leaving a client you share.

Competitor changes come with Max and Agency, yesterday’s sales need an App Store Connect key, and people joining or leaving come with Agency or with a client somebody shares with you. After one daily check, at most three arrive on their own; the rest join the end of the morning summary. On a quiet night, nothing arrives.

Click a notification and ASOblick opens the screen it is about.

One card for each of your apps, with what happened since you last looked. Six figures lead each card: searches that moved up and down, searches that entered or left a top 10, new ratings, new written reviews, and the downloads and proceeds Apple reported for yesterday. Under them sit the moves worth naming, the newest review with 1 or 2 stars, and what your competitors changed.

ASOblick remembers when you last had Today on screen, so opening the app three times in one morning shows the same summary each time. A figure ASOblick did not see says No reading, Not reported yet, No key or Locked. A 0 is a real reading of nothing new.

Today opens first whenever ASOblick starts and you have an app. Beside a big move, a What Changed link opens the Log on everything recorded for that app in the 7 days before.

There is a free plan, with no login, and three paid plans, each monthly or yearly.

• Pro is $14.99 a month or $119 a year, for 3 apps in the App Store.
• Max is $29.99 a month or $239 a year, with no app limit and the Competitors module.
• Agency is $199.99 a month or $1,599 a year, and adds sharing with up to 10 people, clients, client reports, workspace files and prospect audits.

What each plan holds is in the answer to “Which plan do I need?”, further down this page.

Apple bills every plan through your App Store account. Moving up a plan starts right away, and Apple refunds the unused part of the period you had already paid for. You cancel in the same account. Prices are in US dollars, and your country’s App Store shows its own price.

The free plan watches one app with five keywords, checked every day, against one competitor, in the country you picked when you added it. Switch Country moves it to another country later; checking more than one country at a time is part of Pro, Max and Agency.

Of the keyword suggestions ASOblick finds for your app overnight, it shows you the top three.

Its keyword charts cover the last fourteen days and the sales chart the last thirty. Every check is kept on your Mac from the first day, and a paid plan charts all of it.

Your first app also gets its reviews and, if you connect a key, its sales. Notifications come on the free plan too: the morning summary, searches entering or leaving a top 10, new 1 and 2 star reviews, and yesterday’s sales once a key is connected. The whole screenshot studio is in the free plan, every preset and every export. Ideas is free too, five lookups a day; the cap is about load, because one lookup asks Apple up to seven questions.

There is no login and no account. If a paid plan ends, the app returns to these limits and nothing is deleted.

No. Pro is a subscription, $14.99 a month or $119 a year. For more than 3 apps in the App Store there is Max, $29.99 a month or $239 a year. For clients, client reports and workspace files there is Agency, $199.99 a month or $1,599 a year. All three are billed through your App Store account like any other app you buy from Apple.

You cancel in your App Store account settings, and the paid features run to the end of the period you paid for. Prices are in US dollars. Your country’s App Store shows its own price.

What stopping does is in the answer to “What happens if I stop paying?” on this page: nothing is deleted.

In your App Store account settings, the same way you cancel any other App Store subscription. Apple handles the billing, so cancelling happens on Apple’s side, in the list of subscriptions on your Apple Account. There is no form to fill in and no email to send, and ASOblick never sees your card.

When the subscription ends, nothing is deleted: the app returns to the free plan’s limits on adding (one app, five keywords, one competitor, one country), your first app keeps its daily checks, and subscribing again lifts the limits with your history still there.

Stopping deletes nothing. Everything you tracked stays on your Mac, where it lived the whole time. The app drops back to the free plan: your oldest app in the App Store keeps its daily rank checks in its first country, keyword charts show the last two weeks and the sales chart thirty days. The rank checks of your other apps pause, and so does every country after each app’s first, with their history kept. Reviews and sales keep recording for every app in the App Store. Assistants stop reading ASOblick. Subscribe again and everything picks up where it left off, full history included.

Moving down from Max to Pro, you choose which 3 apps in the App Store keep recording, and the rest pause with their history saved until you move back up. Apps you plan before launch are not part of that choice, because they never use a slot.

Moving down from Agency, your clients stay and keep sorting your apps in the switcher. Printing a client report, exporting a workspace file, and making a new client or moving an app into one wait until you return. Taking an app out of a client and deleting a client stay open on every plan. A client you share stops updating on your colleagues’ Macs until you return, and nothing is deleted on either side. Your prospects pause their daily checks, with everything they recorded kept.

You cancel in your App Store account settings, and the paid features run to the end of the period you paid for.

Free covers your first app: five keywords checked every day in one country, one competitor, its reviews, its sales with your own key, five Ideas lookups a day and the whole screenshot studio.

Pro, $14.99 a month or $119 a year, covers 3 apps in the App Store, with as many keywords as you like, every country a day’s checks hold, the Workshop, the Log, your Apple Ads figures, CSV export, and assistants on your Mac reading your data. Apps you plan before launch hold no slot.

Max, $29.99 a month or $239 a year, has no app limit and adds the Competitors module.

Agency, $199.99 a month or $1,599 a year, adds clients, client reports, sharing with up to 10 people, workspace files and prospect audits.

Each plan holds everything in the plan below it.

Pro covers 3 apps in the App Store. Those are the apps that count.

An app you add as planned, before it is in the store, never holds one of the 3. Track its searches, write its store text in the Workshop and watch its competitors for as long as you like, with as many planned apps as you have ideas. When it goes live, it counts like any other app in the App Store.

A competitor never counts, on any plan.

On the free plan the one app can be either kind, live or planned.

For a fourth app in the App Store there is Max, with no app limit. Move down from Max to Pro and you choose which 3 keep their daily checks; the rest pause, with their history kept.

Agency, at $199.99 a month or $1,599 a year, with everything in Max.

Clients group your apps by customer, so you work on one client at a time. A client report is a PDF for one app or one client over 7, 30 or 90 days, or last month, or since the last report, under your agency’s name, logo and colour, each number set against the period before. Sharing puts a client live on the Macs of up to 10 people you invite, through your own iCloud, with no ASOblick server. A workspace file hands a whole setup to another Mac. A prospect audit prints a PDF about an app you do not own, for a company that is not your client yet.

The agencies page answers the eight questions agencies ask before they buy, from who owns the data to whether colleagues need a subscription.

Choose Send Feedback in ASOblick’s Help menu and Mail opens a new message, with your ASOblick and macOS versions filled in and your plan named in the subject.

Pro comes with email support, and so does Max, which holds everything in Pro.

Agency comes with priority support: a reply within one working day. Mail sent from the app is marked with your plan, so an Agency message goes to the front of the queue.

A question before you buy goes to contact@asoblick.com, and it is answered within one working day.

A prospect audit reads an app you do not own, for a company that is not your client yet. It is part of Agency. Choose New Prospect Audit in the Clients menu, find the app by its name or App Store link, and tick up to three countries. Before it starts, the sheet says how many times ASOblick asks Apple and how long that takes.

The audit takes up to 12 searches per country from Apple’s search suggestions, reads today’s ranks and top 10s, tracks up to 5 apps that share those top 10s as its competitors, and reads the reviews of the app and its competitors. Export Audit saves a PDF in your agency’s name, logo and colour.

A prospect never counts toward your apps. Make It a Client keeps its history from the audit day, and Let Go removes it.

The Competitors module shows five things about each competitor.

Where it ranks above you, and since when. What it changed: a new version with its release notes, a price, a title, its screenshots or its description. A new version goes into the Log the day it is seen; any other change once a reading on a later day, at least 12 hours on, shows it again. Its ratings, added up across every country, and what they gained. Its reviews, collected every day. You search them by word, stars, version and country.

It also lists the apps in the top 10 of at least two of your searches that you do not track.

Competitors is on Max and Agency. The rankings and the changes are recorded on every plan, so the module has history the day you open it. The guide on tracking competitors’ changes keeps it by hand.

Track a competitor on Max or Agency and ASOblick reads Apple’s public review feed for it once a day, in every country where it has ratings. The first read of a country takes up to 10 pages of 50, about the 500 newest written reviews. After that it reads the newest each day until it meets one it already has.

Every review it has seen stays on your Mac, so the record grows past the 500 the feed carries. Check for New Reviews, on the competitor’s Reviews view, reads the feed right away.

Each Mac collects its own, so the reviews never travel to colleagues in a shared client. Export saves the ones on screen as a CSV or plain text file.

What people want from an app like yours, in your competitors’ 1 and 2 star reviews shows how to read them.

Its rank beside yours. Track one competitor on the free plan and its column sits next to yours in Keywords, for every keyword you track, read by the same daily check that reads your own rank. When it passes you on a keyword, or you pass it, the feed on the Keywords page says so.

The daily check also writes down what it changes in its listing: a new version with its release notes, a price, a title, its screenshots or its description. Those changes show in the feed too, and they are kept, so the Log on Pro and the Competitors module on Max and Agency open with that history already in them.

Its reviews are collected on Max and Agency, up to 500 per country on the first day.

Yes, in two ways.

Ideas works with nothing tracked. Type an idea in two or three plain words and ASOblick asks the App Store what people search for around those words. For each search it shows how popular it looks, how hard it is to reach the top 10, and which app holds the top spot today: does anyone look for this, and who is already there.

Apple’s suggestions come from a search box completing what someone types, so a written-out sentence returns nothing however popular the subject is. When nothing comes back, ASOblick says which of three things happened: it could not reach Apple, you asked in a shape that box never completes, or Apple has nothing for those words. Five lookups a day are free, and a paid plan removes the cap.

The second way is a planned app. Add your app as planned before it is in the store, and on any plan you can pick its keywords and watch competitors; writing its store text happens in the Workshop, on Pro, Max and Agency. On launch day it switches to live tracking and everything you collected carries over.

The guide How to check whether anyone searches for your app idea before you build walks through the same lookup with the App Store open.

Three ordinary reasons cover most cases.

First, a newly released app can take a while to turn up in search at all. Give it time before you change anything.

Second, your app shows up in the countries where it is on sale, and in no others. Check that you are searching the same store you released in.

Third, Apple lists the text its search matches: your app name, your subtitle (the short line under the name), the Keyword field in App Store Connect (a hidden list of terms that Apple reads and shoppers never see), and your primary category. Your company name is searchable too. A listing that says what the app does in none of them gives Apple little to match.

If it is live and its exact name still finds nothing weeks later, in a store where it is on sale, check Pricing and Availability first, then contact Apple Developer Support.

The guide Why your app doesn’t show up in App Store search walks through each check.

There is no list Apple hands you. You find out by running the search and looking at what comes back. Then run it again tomorrow, because the result changes.

ASOblick does that for you. Every keyword you track is checked daily, in every country you track, and the position your app landed in is written down. After a week you have a line instead of a snapshot: this word is climbing, that one slipped four places, this one has not moved since you added it.

Searching by hand tells you about today. Keeping the history tells you the direction.

The guide Why your app doesn’t show up in App Store search shows how to run the search by hand.

Two questions decide it. Do people type this? And can you win it?

For the first, ASOblick reads Apple’s own search suggestions, the list that drops down as you type in the App Store. The order that list comes back in is the closest public signal of what people actually type, and ASOblick turns that order into its popularity number. Apple does not publish how the order is worked out.

For the second there is difficulty, worked out from the ten apps holding today’s results.

The keywords worth your time are the ones many people type and few apps with many ratings hold.

One more thing: skip words your app name already contains. Spend the room on terms your listing does not cover yet.

The guide How to pick App Store keywords walks through both questions with the App Store open.

It matters. Apple reads your app name and your subtitle (the short line under the name on your App Store page) when it works out what your app is about, alongside the hidden Keyword field. Apple does not publish how it weighs them.

A made-up word on its own gives Apple nothing to match a search against. A name that says what the app does gives it a whole phrase people might type.

The common pattern is both: the brand, then a plain description of the job, across the name and the subtitle. Before you spend an afternoon on the hidden Keyword field, spend it on those two lines.

The guide App name, subtitle and keyword field: what to put in each goes through all three fields.

Two waits, one after the other.

Changes to your app name, subtitle or Keyword field go live with your next app update. Nothing shifts the moment you type them.

Once they are live, positions move over days and weeks, not minutes. They keep moving as other apps update too. That is why a single check tells you very little. One position on one day is noise. The same keyword checked every day for two weeks is a direction, and a direction is something you can act on.

ASOblick keeps that history for you, so you can see the difference without writing anything down.

The guide How long App Store Optimization takes to move your rankings covers both waits.

Difficulty answers one question: if you go after this keyword, how hard will the fight be?

ASOblick estimates it from what the App Store itself shows about the apps in the top 10 for the keyword today: how many ratings they have, which counts most, how many have the keyword in their name, how many different developers they come from, and how many results the search returns. Phrases of two or more words score a little lower. It is ASOblick’s own estimate, not a number from Apple, and the app says so where it shows it.

Each tool works its own number out, so two tools’ numbers are not the same scale. Use it to compare keywords against each other inside ASOblick: lower means an easier fight.

The guide How to pick App Store keywords shows how to read who holds a search by hand.

Start typing in the App Store search box and Apple offers you a list of completions. That list comes back in an order, and the order is not alphabetical and not random. Apple does not publish how it is worked out, but it is the closest public signal of what people actually type into that box.

ASOblick reads that order and turns it into the popularity number next to a keyword. The number is ASOblick’s own estimate, worked out from that order, and the app says so.

Two things it is not. It is not a download count, and it is not a monthly search volume. It tells you which of two keywords more people are looking for, and that is the question that changes what you write in your listing.

The guide How to pick App Store keywords shows how to read the suggestion order yourself.

In the Workshop, on Pro, Max and Agency. You write your title, your subtitle, the hidden 100-character keyword field and your description there, in any of the 50 languages Apple offers for a listing. The title arrives from your live App Store listing. Apple’s public lookup does not return the subtitle or the keyword field, so you paste those two in from App Store Connect once.

Every word is a chip with the number of your searches and looked-up ideas that hold it. Click one to see those searches, ASOblick’s own popularity estimate for each, your rank at the newest check in every country you track, who ranks above you, and how many of your saved reviews use the word.

Eighteen checks test what you type against rules Apple publishes: the lengths, commas and spaces, the words Apple says to leave out of the keyword field, and the phrases Apple reserves. Each one quotes Apple’s words and links Apple’s page. A bar splits the keyword field’s 100 characters into working, wasted and free, and Remove These Words takes the wasted ones out in one click.

Under the fields, each search you track shows which of its words are in your title, subtitle or keyword field. Apple names the title, subtitle, keywords and primary category among what its search matches. It does not say how words from different fields combine, so the row states a fact about your draft.

Nothing here touches your store page. You paste the fields into App Store Connect yourself, then click History and I Published This. From that day the Log sets your searches, ratings, category rank and written reviews, and downloads and proceeds with your sales connected, beside what they did before.

The guide App name, subtitle and keyword field: what to put in each covers the rules behind each check.

Yes. ASOblick lists all 175 countries and regions App Store Connect sells in, in App Store Connect’s five groups. Click the flag in the Keywords title bar, find a country and click Track. From then on every keyword is checked there every day, with a full reading in each country.

Each country adds a daily search of every keyword, spaced three seconds apart so Apple keeps answering. Before you add one, the list says how long the day’s checks take with it, such as “about an hour”. The picker keeps the day’s checks for all your apps inside eight hours.

The free plan tracks one country, and Switch Country moves your checks to another. Pro, Max and Agency track as many as fit in a day. Compare Countries sets your ranks side by side.

Why your app ranks differently in every country’s App Store explains why they differ.

ASOblick reads Apple’s public search for each country you track and writes down where your app came up in the first 200 results. The App Store app on a phone personalizes some results for the person holding it, so a shopper there can see your app in a different position.

What a trend needs is the same kind of reading every day. ASOblick sets today’s reading beside yesterday’s, both from the same public search, so the arrows, the charts and the Log show how your position moved, not the difference between two phones.

To see how closely the two run for your app, search once on a phone in that country and compare it with the Keywords table.

All 50 languages Apple offers for an App Store listing. Each language has its own title, subtitle, keyword field and description, listed down the left of the Workshop with its state: Published, Draft or Not started.

Add a language with the plus button. Start From copies your title, as App Store Connect does, and translates the subtitle and description on your Mac as a starting point, marked until you change them. The keyword field starts empty, because the words people search for in a language are not a translation of the English ones. Look Up Searches in a language asks Apple’s search suggestions in a country you pick.

Apple says keywords in a language are searchable in every country whose App Store supports that language. The Workshop is part of Pro, Max and Agency.

Yes, by Apple’s own account. Its App Store search page names “downloads, ratings and reviews” among the factors search results are based on, and says ratings and reviews “can influence how your app ranks in App Store search”. Apple does not say how much, so anyone quoting you an exact weight for ratings is guessing.

The second effect is easier to see. Apple’s same page says ratings and reviews appear on your product page and in search results. So your rating sits beside your name while a shopper decides which result to tap.

Either way the work is the same. Ask for the rating at a good moment, answer the reviews you get, and fix what they keep telling you.

The guide What your users are asking for in your App Store reviews shows how to read them for what to fix next.

Yes. ASOblick reads Apple’s public review feed for your app once a day, in every country where it has ratings, and keeps every review it has seen on your Mac.

Type a word or a phrase and the list shows every review whose title or text contains it. Star chips and version and country menus narrow it. Once each group holds 20 reviews, a table lists the words more common in your 1 and 2 star reviews than in your 4 and 5 star ones. A Language menu picks the language that table compares. Turn on the Read in switch and every review shows in your language, translated on your Mac by macOS. Check for New Reviews reads the feed whenever you click it.

Reviews are free for your first app. What your users are asking for in your App Store reviews shows what to look for.

Yes. Click a review on the Reviews page and it opens in a pane beside the list. Type your reply and click Send Reply. Apple publishes it under the review on the App Store, and says that can take up to 24 hours; until then the pane says it is pending. Edit sends a new reply in place of the old one, and Delete Reply removes it.

Apple accepts replies from an App Store Connect key with Account Holder, Admin or Customer Support access. The key you use for sales sends replies too when it has Admin access. Otherwise you connect a second key, with Customer Support access, under Replies to Reviews in Settings.

Every reply you send is an entry in the Log. Replies you wrote in App Store Connect show in the pane too. Without a key, Reply in App Store Connect opens Apple’s site in your browser.

Your sales, read from Apple’s daily sales reports with an App Store Connect key you make in your own account. The key stays in your Mac’s Keychain and is used on your Mac to ask Apple for your reports.

The page shows yesterday, the last 30 days against the 30 days before them, and your sales so far. A chart has one bar per day, split into downloads, copies (paid app purchases), subscriptions and purchases inside the app, with refunds below the line. Apple publishes a day once it is over, so the newest figure is yesterday’s.

Proceeds are what Apple pays you after its commission. Each currency keeps its own line, because Apple pays each country in its own currency.

Sales are free for your first app, charted over the last 30 days. Pro, Max and Agency chart all of it and add up every app you track.

Yes. The Read in switch in the Reviews toolbar is named after your Mac’s language, Read in English for example. Turn it on and every review shows in that language, translated on your Mac by macOS. Click a review to see the words its writer used, under Original in the pane beside the list.

A language macOS has not downloaded yet is named above the list with a Download button, and macOS asks you before it downloads anything. While reviews show translated, the search finds both the words on screen and the original words.

The words table and Export keep the words the reviewers wrote, because the table compares words inside one language, the one its Language menu picks. On Max and Agency the same switch works on your competitors’ reviews.

Yes. Every preset and every export is in the free plan. There is no watermark in the corner and no time limit. Make one set of screenshots or make forty, and pay nothing.

The part of ASOblick that costs money is the watching: more apps and keywords checked every day, charts over all your history instead of the last two weeks, more countries, more competitors, the Workshop where you write your store text, and the Log of what you changed.

Screenshots are a job you do once per release. Watching the store is the job that never ends, and that is what a subscription pays for.

The guide What your App Store screenshots should show, and in what order covers what to put in them.

Yes. The Log holds what you changed and what happened to your app on one timeline, so months later you can still see when the subtitle changed, or whether new screenshots went up before or after the numbers moved.

Most of it is never typed. The daily check compares your listing with the last one it saw, so a new version, a price change, a new App Store title, new screenshots and a new description each become an entry by themselves. The updates you publish from the Workshop land there too. The rest, such as a new icon, an ad budget or a mention somewhere, you add in a few words.

Click any entry and it shows what your numbers did in the days after it, up to your next entry rather than today, because once a second change is in play the days after it belong to both. The panel says how long that stretch was; when your next change came a day later, it says so instead of printing numbers. It sets each entry beside the days that followed, and never names the change as the reason for them. Ratings add up every country ASOblick had read at the start of the stretch. A reply you send to a review is an entry of its own and never starts or ends a stretch.

What Changed, in the Log’s toolbar, lists everything recorded for an app on a day you pick and in the 7, 14 or 30 days before it.

Reading the Log is part of Pro, Max and Agency. The recording runs on every plan, so nothing is missed while you decide.

The guide Did your last app update help? shows how to keep the same record by hand.

What Changed answers that. Click it in the Log’s toolbar, or beside a move on the Today page, pick a day, and choose 7, 14 or 30 days before it. ASOblick lists everything it recorded for that app in that stretch, newest first: changes you logged, what competitors changed, searches entering or leaving a top 10, moves of 3 places or more, new ratings, milestones, and a colleague’s changes in a shared client.

A day with no rank reading says so, and says whether ASOblick was running on your Mac that day. Things on the same day are listed together because they happened at the same time, and the list never says one led to another.

What Changed is part of Pro, Max and Agency, like the rest of the Log.

Yes. Pro, Max and Agency export an app’s rank history as a CSV file: one row per check, with the date, the keyword, the country and where you ranked. A blank rank means ASOblick searched and did not find you in the first 200 results. A day it never checked has no row at all. Any paid plan also saves the reviews on screen as a CSV or plain text file, with the search and filters applied.

Agency also saves client reports and prospect audits as PDFs, and a workspace file. That file holds your tracked apps, their keywords, the whole rank history, the top 10 of each search, your clients, your Log entries, your Workshop drafts in every language, your prospects and the list of reports you saved, for everything or for one client. Import it on another Mac and ASOblick adds what that Mac was missing without changing or removing anything already on it, and re-importing your own file adds nothing. The file never holds your keys, sales, Apple Ads figures, reviews or milestones.

The CSV holds the rank history. Everything else ASOblick has ever collected already sits in a file on your Mac, because there is no account and no server. Nothing is deleted when a subscription ends, and nothing has to be requested from anyone.

Yes, on Pro, Max and Agency, once you turn it on. Assistant programs on your Mac, such as Claude Desktop, Claude Code, the ChatGPT desktop app and Codex, Cursor, VS Code, Zed and LM Studio, can read ASOblick through MCP, the standard assistants use to read other programs. In Settings, under Connections, click Connect beside Assistants on this Mac.

Anything an assistant reads is sent to that assistant’s provider, Anthropic or OpenAI for example, to be processed. A model running on your Mac, in LM Studio for example, keeps it on your Mac. ASOblick itself sends nothing to any provider. You choose what it reads, with a switch each for searches and ranks, competitors, reviews, the Log, and sales, which starts off.

The connection never writes, never sees your keys and never asks Apple for anything. Assistants in a web browser or on a phone never reach your Mac.

Yes, with LM Studio, which runs a model on your Mac. In Settings, under Connections, click Connect beside Assistants on this Mac, choose LM Studio and copy its setup. In LM Studio, click the Program tab on the right side of the window, then click Install and choose Edit mcp.json. Paste the setup into the file, save it, and click Turn On in ASOblick.

This needs LM Studio 0.3.17 or later. LM Studio asks you to confirm each time the model reads from ASOblick. What the model reads stays on your Mac.

Ollama runs a model but does not read other programs by itself. To use an Ollama model, set up VS Code or Zed from the same sheet and choose your Ollama model there.